Imagination Technology

Don't Trust Your Business Reputation to a Logo Mill

It's really tempting when you see a website that offers you 30 sample logos for $45, unlimited revisions, 500 free business cards.

Please realize how much is riding on your business image.

Websites that can offer ridiculously low prices outsource the work to amateurs, high school kids, or people who fancy themselves designers when really ... they're not.

A professional design firm will take the time to understand your target market, your business objectives, and then provide effective design to meet your business needs. 

On behalf of Imagination Technology and all other legitimate design firms out there, don't stake your business reputation on re-hashed clip art. Go with the professionals.

 

When the Economy is Struggling, Credibility is Everything

I was re-reading my dog-eared copy of Guerrilla Marketing During Tough Times by Jay Conrad Levinson, and he reminded me of a lesson that is so important to the marketing message of every business.

Credibility counts.

Every piece and part of your marketing materials carry with them an unspoken message. As Levinson says, "a superbly written direct mail letter on inexpensive stationery is going to be quite different " from the "same letter on costly stationery that looks and feels exquisite."

Style speaks too.

"An amateurish logo makes your company look like an amateur" says Levinson.

" ... cheap stationery, a plain Jane website, fuzzy type and poor English ..." can destroy your credibility.

Your logo, tag line, stationery, business cards, brochures, business forms, website and even the attire worn by your staff as they work with customers affect your credibility.

In tough economic times when customers are more picky about where they spend their precious dollars, you can't afford to let a few customers slip by because you got sloppy with the little details. Let us give your brand a once-over. Sometimes, just a little house cleaning makes all the difference.

www.imaginationtechnology.com