Once a customer makes the decision to use your business, your job isn't done. After the "hire," you still need to deliver. And delivery is about good customer service. Great service, however, involves doing more than the customer expects. Great service starts with showing your customer how much appreciate them each and every time they use your business. Don't take your customer list for granted. Develop a customer appreciate program for your best clients. Make sure they understand how much you value doing business with them.