When economic times are uncertain, customers need to feel that they are more than just appreciated. They need to feel that they really matter to you and your business.
Develop a customer appreciation program.
Ideally, a good customer appreciation program would:
1) only go to those customers who have been steady and reliable. If you give the deal to everybody, then you're not treating your best customers as something special.
2) it should give those customers an incentive to buy more. Pair up some products that are sold at a discount to your best customers.
3) or, it should give those customers an incentive to buy more often. Or offer a percentage off if they come in or order more often. And up the percentage if they reach a certain level of buying. The lifetime value of repeat business will be more than the money you'll be losing through the discount.
If you're ready to develop a preferred customer program, give us a call.
www.imaginationtechnology.com
Develop a customer appreciation program.
Ideally, a good customer appreciation program would:
1) only go to those customers who have been steady and reliable. If you give the deal to everybody, then you're not treating your best customers as something special.
2) it should give those customers an incentive to buy more. Pair up some products that are sold at a discount to your best customers.
3) or, it should give those customers an incentive to buy more often. Or offer a percentage off if they come in or order more often. And up the percentage if they reach a certain level of buying. The lifetime value of repeat business will be more than the money you'll be losing through the discount.
If you're ready to develop a preferred customer program, give us a call.
www.imaginationtechnology.com