Imagination Technology

New Website for eet Consulting Group

eet Consulting Group brings a skilled team of management and employee training consults to the restaurant industry.

 

New Website for Blue Heron Specialty Products

Blue Heron Specialty Products produces bonnets and poppets and backflow devices. All of their products are 100% American made, and they're the first manufacturer to produce a 100% LEAD-FREE backflow device which will keep the potable water supply free from hazardous lead.

 

JoLee at Spirit Whispering Testimonial

Dina and Robin,

 OK, it's a wrap. Thank you both so much for helping this dream become a reality. Dina, I appreciate your quick turn around time, the beautiful roll-overs and your flower photo. Robin, the incredible logo you designed looks fabulous on the blog page. 

You can see JoLee's new website at www.spirit-whispering.com

Here's a little sneak preview.

 
 

Does your Business Really Need a Website?

Yes. It really does. You need some sort of a stopping place online where people can find out basic information about you such as your services, contact information and business hours.

Second. Take a look at what your competition is doing. Make sure your website has all of the relevant information and resources that your competitors offer, AND as much information as a potential customer needs to make a decision about using your business.

Third. Consider writing a blog. If your website is written in a way that is objective and informational, your blog can give potential customers a glimpse into your business personality - your advice, insight and opinions. If you have enough passion to open a business, surely you have a few insightful things to say about it. Be specific. The more specific your advice to your customers, the better. Let customers see you as an expert in your field.

Fourth. Ask for feedback. Emphasize customer satisfaction and support, and then give it. Don't dismiss customer dissatisfaction as if it doesn't exist. Address it head on. Show people how you've heard their complaints and made changes. Emphasize the positive as well. If someone gives you a glowing review, post it for the world to see. A good review online can go a long way.

Fifth. Offer helpful information. People respect and appreciate the time it takes to answer questions or to help solve problems. Take the time to build the reputation for being helpful, and it will pay off.

Finally, reward your loyal customers with loyalty programs, bonuses, or other forms of payback. Even though it's tempting to use discounts or trial offers to get a new customer, give the best deal to your best customers. That will empower them to help spread the word about you and your business. Happy customers are the cornerstone of good business.

What's in a Domain Name?

If you've been thinking about starting a new blog or developing a new website, you'll need a domain name. What's so important about getting a good one? Everything. You want a name that your customers will remember and not have to look up. You might want to get a name with your subject rather than your business name. For example, Dave's Dogs might want the domain www.beshotdogsintown.com. Consider hyphenating your domain. Search engines give higher priority to real words than a string of nonsense, AND they're easier to read. www.best-hotdogs-in-town.com might be a good alternative. If you're stuck and need some help coming up with a domain name, here's an article with 30 suggestions for places to search.

http://www.howtomakeawebsite.net/tools-to-find-available-domain-names/

All Good Marketing Pieces Need a Little AIA

First ... you have to capture the potential buyer's attention. Nothing will come of your brochure, your website, your advertisement unless you get the prospect's attention. Good strong headlines and well-designed graphics do this.

Second ... you have to get them to read beyond the headline and for this you must create some interestin your product or service. For this you need good copy writing. Good marketing copy writing does not focus on you or your business or your product. It focuses on what benefit you can provide to your buyer.

Third ... the person reading your marketing piece has to do something. They have to take some action. Unless the reader becomes a customer, your marketing piece has failed no matter how well-designed or well-written.

Make the Most of Your Meta Tags

Meta tags are the hidden codes on your website that help the search engines correctly identify the content on the pages so that they can deliver the most relevant results when someone searches.

There are many meta tags (almost 30), but the three most important are the title tags, the keywords and the description.

The title tags are what describe each page like a headline in a newspaper. These tags will be seen at the top of the web browser, and are the first line in the results of a search using a search engine like Google, Bing or Yahoo.

They keywords are a list of words or phrases, separated by a comma that describe the topics your website covers. The more descriptive the keywords, the more likely someone looking for your business will find your website. One additional element to keywords is to try to narrow the scope of your keywords to keep the number of competitors down. It won't do you any good to have a keyword so broad that there are billions of competing web pages with the same keyword. Consider cars, for example. That's a very broad keyword. Perhaps a better keyword phrase would be "race cars." Or even better, "hand-built, custom-spec race cars." The narrower the search term, the more likely your web page will be found.

The description meta tag is a short description (under 160 characters) that displays right under the title tag (headline) in the search results. This isn't the place to sell your product or service. Think of this as your chance to entice people to click through to your website.

One additional tag that merits a mention is the Alt tag. Alt tags are attached to images. Search engines can't see the images on your web pages, but they can read the alt tags. Anything that helps to make a search more relevant will help the search engine ranking for your page.