Counterpunch Your Competitor's Brand

What does it mean to counterpunch your competition? Develop your own brand based upon everything your customers hate about doing business with the competition. Just ask. When customers have complaints, they'll tell you. Ask what they don't like about other businesses in the industry (you don't have to name names), and what they would do to make their experience with your business perfect.

Let your customer give you the roadmap to success.

Be friendly. Keep working with you simple. Err on the side of the customer. Build long-term relationships, and do everything you can to keep the customers you have. In an economy like this one, letting your customers know how much they are appreciated goes a long, long way.