Imagination Technology

Think of Marketing as a Tool

Instead of viewing marketing as a chore that simply must be done, think of it as the best tool in your toolbox. If there's a particular type of client or type of work that you prefer, use your marketing to seek out and find those clients you like to work with best. This gives you the chance to actively choose your clients, rather than waiting for them to choose you.

10 Reasons for Businesses to Blog

Have you ever wondered whether or not a blog could be good for your business? Here are a few reasons why a blog could be.

1. Blogs use simple software to publish to the internet. There's no special knowledge or training involved. If you can type an email, you can blog.

2. Content is still king on the internet, and a blog is an easy way for you to update the content on your website ... often.

3. If you're using other social media, your blog is the place where clients or customers will turn to for more information. It's hard to be successful in other social media outlets without a blog.

4. Search engines LOVE blogs. Search engines are looking for relevant, updated content. Give it to them.

5. A good blog can separate you from your competition. When it comes down to choosing between companies, those with the most relevant information often win.

6. Your blog is a great way to offer important information to your best customers without making a play for their wallets. Customers appreciate being kept informed without the sales pitch.

7. A blog is a great way to feature employees, or tell your own story.

8. A blog is one way to address customer concerns. Let your customers speak back to you directly through your blog.

9. A blog is a cost-effective way to keep current content or new product or service information in front of your customers.

10. You can use your blog to help build credibility that you are the expert in your field.

If you are ready to set up a blog for your business, visit us at www.imaginationtechnology.com