Imagination Technology

Think of Marketing as a Tool

Instead of viewing marketing as a chore that simply must be done, think of it as the best tool in your toolbox. If there's a particular type of client or type of work that you prefer, use your marketing to seek out and find those clients you like to work with best. This gives you the chance to actively choose your clients, rather than waiting for them to choose you.

Counterpunch Your Competitor's Brand

What does it mean to counterpunch your competition? Develop your own brand based upon everything your customers hate about doing business with the competition. Just ask. When customers have complaints, they'll tell you. Ask what they don't like about other businesses in the industry (you don't have to name names), and what they would do to make their experience with your business perfect.

Let your customer give you the roadmap to success.

Be friendly. Keep working with you simple. Err on the side of the customer. Build long-term relationships, and do everything you can to keep the customers you have. In an economy like this one, letting your customers know how much they are appreciated goes a long, long way.

All Good Marketing Pieces Need a Little AIA

First ... you have to capture the potential buyer's attention. Nothing will come of your brochure, your website, your advertisement unless you get the prospect's attention. Good strong headlines and well-designed graphics do this.

Second ... you have to get them to read beyond the headline and for this you must create some interestin your product or service. For this you need good copy writing. Good marketing copy writing does not focus on you or your business or your product. It focuses on what benefit you can provide to your buyer.

Third ... the person reading your marketing piece has to do something. They have to take some action. Unless the reader becomes a customer, your marketing piece has failed no matter how well-designed or well-written.