Imagination Technology

Don't Trust Your Business Reputation to a Logo Mill

It's really tempting when you see a website that offers you 30 sample logos for $45, unlimited revisions, 500 free business cards.

Please realize how much is riding on your business image.

Websites that can offer ridiculously low prices outsource the work to amateurs, high school kids, or people who fancy themselves designers when really ... they're not.

A professional design firm will take the time to understand your target market, your business objectives, and then provide effective design to meet your business needs. 

On behalf of Imagination Technology and all other legitimate design firms out there, don't stake your business reputation on re-hashed clip art. Go with the professionals.

 

New Website for eet Consulting Group

eet Consulting Group brings a skilled team of management and employee training consults to the restaurant industry.

 

New Website for Blue Heron Specialty Products

Blue Heron Specialty Products produces bonnets and poppets and backflow devices. All of their products are 100% American made, and they're the first manufacturer to produce a 100% LEAD-FREE backflow device which will keep the potable water supply free from hazardous lead.

 

Counseling 4 College Reaches Out to Students and Parents with a New Brochure

 
 

Think of Marketing as a Tool

Instead of viewing marketing as a chore that simply must be done, think of it as the best tool in your toolbox. If there's a particular type of client or type of work that you prefer, use your marketing to seek out and find those clients you like to work with best. This gives you the chance to actively choose your clients, rather than waiting for them to choose you.

Marketing and Selling are Not the Same

Selling is more about the offering of goods and services, where marketing should be a focused plan to find and contact specific prospects. Selling focuses on the needs of the seller, where marketing focusses on the needs of the buyer. If you find yourself talking to a prospective client and you're talking about yourself or your business, chances are good that you're selling. Instead, describe your products and services in terms of how they benefit the buyer. This is true for every contact with a potential customer whether you're talking across the counter, placing an ad or sending out a postcard.

All Good Marketing Pieces Need a Little AIA

First ... you have to capture the potential buyer's attention. Nothing will come of your brochure, your website, your advertisement unless you get the prospect's attention. Good strong headlines and well-designed graphics do this.

Second ... you have to get them to read beyond the headline and for this you must create some interestin your product or service. For this you need good copy writing. Good marketing copy writing does not focus on you or your business or your product. It focuses on what benefit you can provide to your buyer.

Third ... the person reading your marketing piece has to do something. They have to take some action. Unless the reader becomes a customer, your marketing piece has failed no matter how well-designed or well-written.

10 Reasons for Businesses to Blog

Have you ever wondered whether or not a blog could be good for your business? Here are a few reasons why a blog could be.

1. Blogs use simple software to publish to the internet. There's no special knowledge or training involved. If you can type an email, you can blog.

2. Content is still king on the internet, and a blog is an easy way for you to update the content on your website ... often.

3. If you're using other social media, your blog is the place where clients or customers will turn to for more information. It's hard to be successful in other social media outlets without a blog.

4. Search engines LOVE blogs. Search engines are looking for relevant, updated content. Give it to them.

5. A good blog can separate you from your competition. When it comes down to choosing between companies, those with the most relevant information often win.

6. Your blog is a great way to offer important information to your best customers without making a play for their wallets. Customers appreciate being kept informed without the sales pitch.

7. A blog is a great way to feature employees, or tell your own story.

8. A blog is one way to address customer concerns. Let your customers speak back to you directly through your blog.

9. A blog is a cost-effective way to keep current content or new product or service information in front of your customers.

10. You can use your blog to help build credibility that you are the expert in your field.

If you are ready to set up a blog for your business, visit us at www.imaginationtechnology.com

When the Economy is Struggling, Credibility is Everything

I was re-reading my dog-eared copy of Guerrilla Marketing During Tough Times by Jay Conrad Levinson, and he reminded me of a lesson that is so important to the marketing message of every business.

Credibility counts.

Every piece and part of your marketing materials carry with them an unspoken message. As Levinson says, "a superbly written direct mail letter on inexpensive stationery is going to be quite different " from the "same letter on costly stationery that looks and feels exquisite."

Style speaks too.

"An amateurish logo makes your company look like an amateur" says Levinson.

" ... cheap stationery, a plain Jane website, fuzzy type and poor English ..." can destroy your credibility.

Your logo, tag line, stationery, business cards, brochures, business forms, website and even the attire worn by your staff as they work with customers affect your credibility.

In tough economic times when customers are more picky about where they spend their precious dollars, you can't afford to let a few customers slip by because you got sloppy with the little details. Let us give your brand a once-over. Sometimes, just a little house cleaning makes all the difference.

www.imaginationtechnology.com