Imagination Technology

What a Little Re-Design Could Do for Your Brochure

Elements of Health recently asked us to redesign a brochure featuring the NAET allergy treatment program. Here's a look at the before and after.

 
 

Counseling 4 College Reaches Out to Students and Parents with a New Brochure

 
 

Elements of Health has a New NAET Brochure

If you have ever suffered with allergies, you'll be interested in NAET. You can find out more about this program at the Elements of Health website, www.eoh-chinese-medicine.com

 
 

All Good Marketing Pieces Need a Little AIA

First ... you have to capture the potential buyer's attention. Nothing will come of your brochure, your website, your advertisement unless you get the prospect's attention. Good strong headlines and well-designed graphics do this.

Second ... you have to get them to read beyond the headline and for this you must create some interestin your product or service. For this you need good copy writing. Good marketing copy writing does not focus on you or your business or your product. It focuses on what benefit you can provide to your buyer.

Third ... the person reading your marketing piece has to do something. They have to take some action. Unless the reader becomes a customer, your marketing piece has failed no matter how well-designed or well-written.