Imagination Technology

New Website for eet Consulting Group

eet Consulting Group brings a skilled team of management and employee training consults to the restaurant industry.

 

New Website for Blue Heron Specialty Products

Blue Heron Specialty Products produces bonnets and poppets and backflow devices. All of their products are 100% American made, and they're the first manufacturer to produce a 100% LEAD-FREE backflow device which will keep the potable water supply free from hazardous lead.

 

Customer Appreciation Shouldn't be an Afterthought

Once a customer makes the decision to use your business, your job isn't done. After the "hire," you still need to deliver. And delivery is about good customer service. Great service, however, involves doing more than the customer expects. Great service starts with showing your customer how much appreciate them each and every time they use your business. Don't take your customer list for granted. Develop a customer appreciate program for your best clients. Make sure they understand how much you value doing business with them.

Think of Marketing as a Tool

Instead of viewing marketing as a chore that simply must be done, think of it as the best tool in your toolbox. If there's a particular type of client or type of work that you prefer, use your marketing to seek out and find those clients you like to work with best. This gives you the chance to actively choose your clients, rather than waiting for them to choose you.

Marketing and Selling are Not the Same

Selling is more about the offering of goods and services, where marketing should be a focused plan to find and contact specific prospects. Selling focuses on the needs of the seller, where marketing focusses on the needs of the buyer. If you find yourself talking to a prospective client and you're talking about yourself or your business, chances are good that you're selling. Instead, describe your products and services in terms of how they benefit the buyer. This is true for every contact with a potential customer whether you're talking across the counter, placing an ad or sending out a postcard.

10 Reasons for Businesses to Blog

Have you ever wondered whether or not a blog could be good for your business? Here are a few reasons why a blog could be.

1. Blogs use simple software to publish to the internet. There's no special knowledge or training involved. If you can type an email, you can blog.

2. Content is still king on the internet, and a blog is an easy way for you to update the content on your website ... often.

3. If you're using other social media, your blog is the place where clients or customers will turn to for more information. It's hard to be successful in other social media outlets without a blog.

4. Search engines LOVE blogs. Search engines are looking for relevant, updated content. Give it to them.

5. A good blog can separate you from your competition. When it comes down to choosing between companies, those with the most relevant information often win.

6. Your blog is a great way to offer important information to your best customers without making a play for their wallets. Customers appreciate being kept informed without the sales pitch.

7. A blog is a great way to feature employees, or tell your own story.

8. A blog is one way to address customer concerns. Let your customers speak back to you directly through your blog.

9. A blog is a cost-effective way to keep current content or new product or service information in front of your customers.

10. You can use your blog to help build credibility that you are the expert in your field.

If you are ready to set up a blog for your business, visit us at www.imaginationtechnology.com

See What a Consistent Look and Message Can Do For Your Business!

Identity and Branding. What do You Want Customers to Remember About Your Business?

Your business identity is whatever your customer can remember about your business. So what builds your business identity in your customer's mind? It's your primary marketing message which might come in the form of your business card, your logo, your tagline, or your skillfully delivered 30 second elevator speech to the perfect customer at the perfect time.

What elements go into a memorable company identity? Your identity needs to be clear and not confusing in any way. That means it should be obvious. Use plain, simple language to communicate who you are and what you do.

Your identity needs to be consistent. Your customers should see your company identity in every marketing piece, and every customer encounter. That means you can't fake it. Customers are really good at discerning who's giving them straight talk and who's not. Every one of your marketing pieces whether it be a sales representative at the counter, or a brochure you send in the mail should reflect your consistent company identity.

Your identity needs to fit within the means you're using to get the word out. It should grab your customer's attention, gain their interest, create a desire for your product or service, and get them to take action to reach you. All goals of successful marketing programs anyway, but the methods have to fit identity. If you're offering serious VIP services to exclusive clients, you might not want to pitch your company using a cheesy infomercial on late-night cable. And the opposite is true, too. If you're offering the lowest price and the best value, sending an engraved invitation would send the wrong message.

When was the last time you sat down to evaluate whether your marketing strategy was meeting your marketing goals? If it's been awhile. Give us a call. We'd be happy to help you evaluate what's working and what might be improved. www.imaginationtechnology.com

Look What a Little Postcard Could Do for Your Business!

Do you have a new product or service to announce? A postcard could get your message across.

Do Your Customers Know What Your Competitive Advantage Is?

Why is it so important that your customers know what your competitive advantage is? Because it's what distinguishes you from everyone else in your market.

Customers want to know what's in it for them. So be plain about it. Highlight the things that you do better than your competition.

Is your product or service a time saver? Is it convenient or is your business in a handy location?

Do you offer immediate service? Can you give customers a quick answer if they call?

Are you more reliable than your competitors? Do you make a pledge to arrive when you say you're going to?

Do you offer superior customer service? Will you go the extra mile to make sure your customer gets exactly what they want?

The best competitive advantages are the things that benefit your customer in terms of time savings, money savings, or making them feel like they're your best, most valuable customer.