Imagination Technology

Business Cards don't have to be BORING

 

Or how about a slightly different look?

Elements of Health has a New NAET Brochure

If you have ever suffered with allergies, you'll be interested in NAET. You can find out more about this program at the Elements of Health website, www.eoh-chinese-medicine.com

 
 

Abo's Pizza has New Indoor and Outdoor Banners

 
This beautiful banner was produced by Speedy Sign Works in Lafayette, Colorado.

Think of Marketing as a Tool

Instead of viewing marketing as a chore that simply must be done, think of it as the best tool in your toolbox. If there's a particular type of client or type of work that you prefer, use your marketing to seek out and find those clients you like to work with best. This gives you the chance to actively choose your clients, rather than waiting for them to choose you.

Marketing and Selling are Not the Same

Selling is more about the offering of goods and services, where marketing should be a focused plan to find and contact specific prospects. Selling focuses on the needs of the seller, where marketing focusses on the needs of the buyer. If you find yourself talking to a prospective client and you're talking about yourself or your business, chances are good that you're selling. Instead, describe your products and services in terms of how they benefit the buyer. This is true for every contact with a potential customer whether you're talking across the counter, placing an ad or sending out a postcard.

7 Secrets to Direct Mail Success

Even with the cost of postage, direct mail is still a valuable tool for most small businesses to use. But, making each dollar count is also important, so here are the 7 secrets to making your direct mail campaign a success.

1. Target Market. The more focused your list, the better your chances of creating the right message and marketing piece to appeal to that market.

2. Personal. You can add personal touches to your direct mail pieces, such as using your customer's first name in the salutation, e.g. "Dear Paul" rather than "Dear customer."

3. Flexibility. There are many, many different ways to reach out to your customers by mail, e.g. letters, postcards, brochures, specialty items, calendars, catalogs, etc.

4. Tangible. Mailing pieces are often kept until the time is right to act upon them.

5. Extended Reach. A tangible mailing piece can be passed along to another person who might be interested.

6. Testing. Direct mail pieces can be tested one against another for effectiveness. If you split your list, you can send out 2 different mailing pieces and see which one gets the greater response.

7. Measurable. You can measure easily the responses of a direct mail campaign by counting the responses.

The only downside to a direct mail campaign is the cost. Never waste your money sending a badly worded, or badly designed piece. You'll save more than postage by getting your piece written and designed well.

www.imaginationtechnology.com

All Good Marketing Pieces Need a Little AIA

First ... you have to capture the potential buyer's attention. Nothing will come of your brochure, your website, your advertisement unless you get the prospect's attention. Good strong headlines and well-designed graphics do this.

Second ... you have to get them to read beyond the headline and for this you must create some interestin your product or service. For this you need good copy writing. Good marketing copy writing does not focus on you or your business or your product. It focuses on what benefit you can provide to your buyer.

Third ... the person reading your marketing piece has to do something. They have to take some action. Unless the reader becomes a customer, your marketing piece has failed no matter how well-designed or well-written.

See What a Consistent Look and Message Can Do For Your Business!

Look What a Little Postcard Could Do for Your Business!

Do you have a new product or service to announce? A postcard could get your message across.

Grab Your Customer's Attention With a Poster