Imagination Technology

John Happs, Counseling 4 College

And thank you for your expertise.  I very much appreciate working with such a professional.

John Happs

Shonnda Smith, Cleshon Custom Stone and Wire Jewelry

Thank you so much for everything. When I pass the cards out, everyone loves the design and format!

Thanks!~ Shonnda Smith”

Virginia Middleton, Middleton Realty Group

You are so talented!! Thank you very much!

Virginia

Customer Appreciation Shouldn't be an Afterthought

Once a customer makes the decision to use your business, your job isn't done. After the "hire," you still need to deliver. And delivery is about good customer service. Great service, however, involves doing more than the customer expects. Great service starts with showing your customer how much appreciate them each and every time they use your business. Don't take your customer list for granted. Develop a customer appreciate program for your best clients. Make sure they understand how much you value doing business with them.

Think of Marketing as a Tool

Instead of viewing marketing as a chore that simply must be done, think of it as the best tool in your toolbox. If there's a particular type of client or type of work that you prefer, use your marketing to seek out and find those clients you like to work with best. This gives you the chance to actively choose your clients, rather than waiting for them to choose you.

Marketing and Selling are Not the Same

Selling is more about the offering of goods and services, where marketing should be a focused plan to find and contact specific prospects. Selling focuses on the needs of the seller, where marketing focusses on the needs of the buyer. If you find yourself talking to a prospective client and you're talking about yourself or your business, chances are good that you're selling. Instead, describe your products and services in terms of how they benefit the buyer. This is true for every contact with a potential customer whether you're talking across the counter, placing an ad or sending out a postcard.

What's in a Domain Name?

If you've been thinking about starting a new blog or developing a new website, you'll need a domain name. What's so important about getting a good one? Everything. You want a name that your customers will remember and not have to look up. You might want to get a name with your subject rather than your business name. For example, Dave's Dogs might want the domain www.beshotdogsintown.com. Consider hyphenating your domain. Search engines give higher priority to real words than a string of nonsense, AND they're easier to read. www.best-hotdogs-in-town.com might be a good alternative. If you're stuck and need some help coming up with a domain name, here's an article with 30 suggestions for places to search.

http://www.howtomakeawebsite.net/tools-to-find-available-domain-names/

Show Off Your Expertise Online

If you've been wondering how to show off your expertise online, consider doing the following two things regularly ... participate in Yahoo Answers and LinkedIn Answers. Give advice freely. Don't try to sell anything. Just let your knowledge and expertise shine through. Next time someone is looking for the expert in your field, your name will be out there.